FORREST GRENFELL

SUSTAINABLE YARD CAMPAIGN

Grass lawns are the most predominant element in residential yard landscaping in the United States . This poses several issues in terms of sustainability to due water usage and toxicity. “Greener Than Grass” is a multi-faceted campaign with the intention of encouraging new home owners and developers to utilize xeriscaping (using native or draught-tolerant plants) and vegetable gardens as an alternative to grass lawns. Through the usage of a yard look-book showcasing beautiful sustainable lawns, poster campaign, magazine articles, and traveling presentation, this campaign intends to show that these alternatives are more cost effective, sustainable, and less maintenance than a traditional grass lawn.